Be More CEO Kirti Kooser: “Goals must be visualized!”

At the beginning of the new year, many people set goals for themselves, but not everyone manages to fulfill these goals. It often happens that there is a lack of time and willpower when striving for goals, and in the absence of a solid action plan, dreams may remain unfulfilled. What should be done in order for the goals to actually be realized? Read the following interview about how Be More Superfoods CEO Kirti Kooser sets goals.

1. The new year has begun. How do you look back on the last year and what do you expect from the new year?

Last year was very successful for our company. We came out with 10 new products and also published the Be More book “Women and Health”. We prepared this project for almost a year. There were definitely moments when I felt like giving up, but by consistently following a certain plan, we managed to publish the book perfectly on time.

First of all, I expect stability from the new year, and we plan to release a large number of new products that meet market trends. Our motto continues to be to bring health products to the market that would help people. Each product has its own story, its own purpose and is meant for something. The big goal is to move to new markets (export) and expand the franchise. All in all, I am positively charged!

2. Do you set goals for the new year?

I am a very goal-oriented person. For at least 20 years, I have been setting goals both in my private life and professionally. And I write down all the goals! Professionally, I have a plan set for the year, month and day. I also like to visualize goals. I find it very necessary. The body must perceive wishes and dreams through all senses, thinking alone is not enough. You have to talk about your goals out loud, write them down and look at them. Vision boards, for example, are helpful for this. I have read many inspiring stories about setting and manifesting goals. I recommend it to everyone! My weird habit is also that I put points for goals. It is important to break down big goals into sub-goals. For me, all activities must be properly planned in advance.

3. What do you recommend to others to do so that dreams and goals really come true and don’t disappear because of regular daily tasks?

I have read a study that confirmed that if a person sets a goal in written way, 80% of the time this goal will be achieved. If a person only thinks about goals and does not visualize or describe them, then it is more likely that this plan will not be fulfilled. So, I recommend keeping a thought journal. In addition, I recommend practicing meditation and manifesting. In short, you have to imagine in details what you want to achieve. Even to such a level of detail, how does this thing really look, what is around it, what colors and smells do you see/feel around, etc.

You must actively do some actions in order to fulfill your dreams. Many people fail because they don’t have enough self-confidence. I advise such people to dream more, boldly and big!

It also helps me a lot that I go for a walk or run in the morning. Physical activity helps keep the mind fresh and prevents fatigue. Consistency is also an important keyword in sports activities.

4. How to maintain a balance between work and private life if your work is the biggest passion of your life?

When I was in my 20s, there was a lot of work in my life. I spent days thinking only about work. The older I got, the more I began to value the balance between private and professional life. Overworking is not good for health at all. I have had times when I worked 15 hours a day. This is not sustainable!

In order not to bring work home with you, you need to be able to organize it well. Doing work must be purposeful. I create a system and a daily plan every day. If it hasn’t been done (which also happens), then my daily activities might fail. I also stick to one principle – I don’t work at night and at the expense of sleep. And definitely when it’s family time, it’s family time. In addition, you must also have time for yourself, even if it is an hour a day.

5. Name 1 healthy habit that you recommend everyone to implement in their everyday life!

It’s hard to name one. The keywords are: proper nutrition, physical activity and meditation. If we talk about one specific habit to start with, I recommend preparing your meals according to the plate rule. Bring plenty of vegetables to your menu, decorate your dishes! For example, I drink smoothies every day, which allows me to eat more vegetables. One more important recommendation: it is not recommended to eat 3 hours before going to bed. The body must be able to rest.

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