Be More celebrates its 7th birthday. This is the age when a kindergarten child becomes a school child, and thus it can be said that Be More is also eager to learn and grow even more intensively, faster and more powerfully. We took a look at the early years of the company and had a look into the future – read the birthday interview with Kirti Kooser, the tireless leader of Be More and a health enthusiast.

Kirti, Be More Superfoods was born in 2017. What were the first products you launched?

We came to the market with 3 products, which were in two different sizes, a total of 6 products. These products are still in our product range: Be Active, Be Fit and Be Smart superfood mixes, and they are the favorites of many customers even today. What makes Be Fit special is its high protein content and cocoa taste, Be Active has gained popularity over the years especially among women, because it has a pleasant taste, and it has helped many to fight low iron levels in the blood, because it contains beetroot powder, freeze-dried blackcurrant and goji berry powder.

Today, Be More has more than 60 products in its product portfolio. That’s 10x more than 7 years ago! How did you manage to grow so quickly?

It was undoubtedly difficult in the early years, because it was a new brand that people did not know and products that had not been tasted. But over time, customers accepted our products very well, and since there was a lot of interest, there was also motivation to develop more new products. We took into account the interest of our customers and soon started developing food supplements, herbal teas and raw bars in addition to superfood powders. Our lovely brand ambassadors have contributed to our success. The Be More brand ambassador program is very successful and today we already have 25 brand ambassadors who are our big fans and promote our products with the greatest joy. The success stories of our customers have certainly given us more strength and energy. Many have succeeded in losing weight with the help of our products, for example. And our most popular supplement Evening Primrose oil has helped women find relief from PMS and menopause symptoms.

It has also played an important role that we have´nt wanted to position ourselves only as a developer of health products, but we want to contribute to the field of healthy nutrition as a whole by sharing information and raising awareness. For this reason, we have regularly written blogs, made workshops in various companies, and published our first book “Women and Health” last year.

Which products have brought you a special breakthrough and which are the Be More TOP products in terms of sales numbers?

There was definitely a big breakthrough and rapid development when we came out with our first collagen powders. It was a time when people did not know much about the importance and role of collagen in our body. Collagen is a very important protein, which our body synthesizes less and less as we age, and which is recommended to be consumed as a supplement to support our joints, skin, nails and hair.

Customers love our collagen powders because they are rich in berries and very tasty. Due to the high berry content, they contain a lot of vitamin C, which firstly contributes to the absorption of collagen, and secondly, vitamin C is an important antioxidant in supporting our immunity. What makes Be More collagen products special is that we are the only one in Estonia to have marine collagen powder in addition to bovine collagen powder. This year’s big hit is a raw bar with marine collagen, which is also unique.

Be More TOP’s best-selling products are:

• raw bars

• Mineral Complex

• Be Slim superfood powder

• Coffee collagen with vanilla and inulin

• Evening Primrose oil

• Marine collagen powders

Name one of the greatest achievements of recent years

To name just one, it is undoubtedly starting a franchise business. Our e-shop franchise operates in Finland today. We are very proud of that. But I want to mention that one of the major achievements was the publication of the book.

Where do you see Be More in the next 7 years?

In the next 7 years, we will have grown even more. We are increasing the product range and moving more forcefully into export markets.