Ly Juhe
Entrepreneur, nurse, nutrition advisor and first-aid instructor
FavouriteCoffee Collagen vanilla’n’inulin
BE MORE. FEEL MORE.
Your journey to feeling better and living healthier.
An Estonian wellbeing brand – quality superfoods, supplements and know-how that make taking care of yourself simple.
-
Natural products
-
Up to 90 different superfoods
-
Carefully picked high quality ingredients
- GASELL 2023Äripäev
- BEAUTY FAVOURITEBuduaar
- FAVOURITEAnne & Stiil
BE MORE. FEEL MORE.
Your journey to feeling better and living healthier.
An Estonian wellbeing brand – quality superfoods, supplements and know-how that make taking care of yourself simple.
-
Natural products
-
Up to 90 different superfoods
-
Carefully picked high quality ingredients
- GASELL 2023Äripäev
- BEAUTY FAVOURITEBuduaar
- FAVOURITEAnne & Stiil
9+
years on the market
70+
products
500+
stores in Estonia
Millions
products sold
Product categories
beauty, skin & hair
immunity & general wellbeing
energy & activity
sport & recovery
sleep, calm & focus
digestion & body balance
weight & metabolism
women's wellbeing
food supplements
superfoods
superfood mixes
collagen products
teas
bars & date balls
mineral drinks
beauty & skincare
ice cream powders
bundles & offers
gifts & accessories
Top products
See all products →New products
See all new products →What our customers say
„My favourite coffee collagen available in Estonia. I've tried every variant, but this one tastes wonderful and gives the body the nutrients it needs. Even my husband got curious and now has it with me every day.”
„I started using it because my immunity tends to be weak and I often get sick. It gave me a bit more energy and I felt my body was getting support. Great to add to smoothies.”
„Very happy with this product combo. It tastes good and helped my digestion. I feel much better and have more energy.”
„Be Slim superfood mix tastes amazing! As a total chocoholic, this wonderful product satisfies my sweet cravings, and to my own surprise I haven't reached for a chocolate bar in a long time. Working long days at a hospital from early morning to late evening, breakfast had taken a back seat. A morning smoothie made with Be Slim gives me lasting energy and keeps me full. Of course, a big bonus is the weight loss: -7 kg since I started using the mix, in just 1.5 months.”
„For two weeks every month, before my period, my hormones are on a rollercoaster, which is exhausting and depressing. I decided to try these capsules and so far I'm very happy. I feel much more stable and confident.”
„The best product for balancing hormones and easing menstrual cramps. I used to think that was just how it is, but now the first day of my cycle is sometimes pain-free, even when I've forgotten to take the capsules. I've used them for several years, starting one capsule a day about a week before my period.”
„Tastes great. Not too sweet, slightly tart. What I like most is that it keeps me full for a long time.”
„Mineral Complex has been part of my day for a long time now. I value this product highly.”
„I've used it for several years and I'm very happy. Pleasant taste and dissolves well.”
„I've never had tea with such a good, clean taste. My favourite!!”
Our story
Every one of us wants a bit more out of life
Our story begins with Kirti. She is a nutritionist, mother, wife and entrepreneur whose days are full of activities and there are not enough hours in the day to fit in all the activities she would like to do. Although she is a lawyer by education, the twists and turns of life have instead directed her into the interesting world of healthy eating. That is why she graduated as a nutritionist and founded her dream brand – Be More Superfoods in 2017. Kirti has participated in the development of more than 100 food products. She also has over 10 years of entrepreneurial experience in both the dairy industry and the health products industry. She is an activist and entrepreneur at heart. When she believes in something with all her heart, she will definitely try to help change the world – even if it means writing a book! Kirti published the book Naine ja Tervis (Woman and Health) in 2023.
Mission
Helping people get more out of themselves and their lives.
Be More brings together quality wellbeing products, knowledge and inspiration to make self-care simple, enjoyable and a natural part of everyday life.
Vision
A world where people feel good and dare to want more from life – inspiring them to care more, feel more and live more.
Recognised quality
Recognised in Estonia and internationally
Be More products have been recognised in Estonia and internationally for their high quality and well-considered product development. Quality documentation, including GMP and HACCP certifications, is available for our food supplements. We collaborate with scientists in the development of selected products to apply a science-based approach and deliver carefully developed solutions.
- GMP-certified production
- HACCP food safety system
- Quality documentation for our food supplements
- Selected products developed with scientists
- GASELL 2023 Äripäev
- BEAUTY FAVOURITE Buduaar
- FAVOURITE Anne & Stiil
Interesting reads
All posts →
Need help choosing products?
Do you have doubts what exact product you need?
Our team includes a professional pharmacist and nutritionist who can help you with food supplements and other product related questions. Feel free to contact us!
Also available in stores
All points of sale →
Brand ambassadors
Our brand ambassadors
FavouriteCoffee Collagen vanilla’n’inulin
Piret Špitsmeister
Mindful nutrition coach
FavouriteMineral Complex
Marika Minlibajeva
Coach, entrepreneur
FavouriteSpirulina powder, 100gr
Helina Kalda
Personal trainer, physiotherapist, educator
FavouriteDetox loose tea 65g
Deanne Pukk
Nutrition therapist
FavouriteEvening Primrose Oil Softgel 1000 mg
