Our story
Every one of us wants a bit more out of life
Our story begins with Kirti. She is a nutritionist, mother, wife and entrepreneur whose days are full of activities and there are not enough hours in the day to fit in all the activities she would like to do. Although she is a lawyer by education, the twists and turns of life have instead directed her into the interesting world of healthy eating. That is why she graduated as a nutritionist and founded her dream brand – Be More Superfoods in 2017. Kirti has participated in the development of more than 100 food products. She also has over 10 years of entrepreneurial experience in both the dairy industry and the health products industry. She is an activist and entrepreneur at heart. When she believes in something with all her heart, she will definitely try to help change the world – even if it means writing a book! Kirti published the book Naine ja Tervis (Woman and Health) in 2023.
Although Kirti always has a million things to do, she still tries to find time for balancing hobbies, which are an inexorable part of her healthy worldview! He says that hobbies help relieve stress and provide satisfaction to the soul. He enjoys playing tennis and by traveling she satisfies her thirst for adventure.
Although Kirti has the inner strength of three women, her body couldn’t keep up with what she was doing and she wanted to enrich her diet with natural vitamins and minerals. She began to research how to get additional energy and how to make the most of the day without visiting the pharmacist or taking vitamin pills. How can you get more out of your food?
More – in particular! That is the keyword that introduced Kirti to the wondrous world of superfoods. Superfoods contain more
vitamins and minerals than most other fruits, vegetables or seeds. The original ambition to achieve more grew into a mission to help others find their true inner potential as well through consuming vitamin rich superfoods.
According to Kirti herself, Be More is more of a lifestyle brand than just a superfood and dietary supplement brand, because Be More does not just sell health products, but also shares inspiring stories, creates recipes, trains entrepreneurs and promotes a healthy lifestyle in every possible way. The Be More assortment currently includes over 60 health products. Be More Superfoods is also one of the best-known companies in its field in Estonia, which also has an international e-shop franchise.
Let yourself Be More
Let yourself Be More
Mission
Our goal is to unlock your true potential through consuming vitamin rich, natural and high quality superfoods that help you to Be More.
Vision
We bring premium superfoods to people all over the world with extraordinary taste and carefully chosen high quality ingredients.
Superfoods and their importance in
improving life quality
Superfoods are plants, berries and seeds containing very high levels of vitamins and
minerals. Such food can also be found in Estonian nature. For example, some
native superfoods are blackcurrant, raspberry, black chokeberry, beetroot and wild garlic.
Witnessing the remarkable changes in her general well-being, work ability and
appearance after eating superfoods, Kirti decided to share this discovery with others.
Tested quality, reliable raw materials, a healthy and feminine brand represent well
the values of Kirti herself and Be More.
Products that will revive your
daily life
Products that will revive your
daily life
Superfood mixes are best used in smoothies, yoghurts, curd
cheese or even in porridge as a replacement for jam.
It is difficult to find a better and healthier snack
than a smoothie enriched with superfoods!
We mixed Estonian superfoods with exotic ones and developed different mixes
that contain superfoods from three continents. In addition to their great nutritional
value, they also have extraordinary taste.
Be More superfood mixes satisfy your daily vitamin and mineral needs and give you
an energy boost, regardless of whether you are a stay-at-home mother, an active young
man or a career woman running a business.
We have compiled a recipe book from which you can find ideas for using our superfood
mixes. Our recipe book is always being updated in order to ensure that you can enjoy the
latest ideas and exciting flavour combinations.
Start your own online business by becoming a franchise partner for Be More
Start your own online business by becoming a franchise partner for Be More
Join our mission to make Be More quality superfoods available worldwide. Open the Be More e-shop in your own country and earn profit with a ready-to-go concept and support from us. Contact us to start your successful online business with Be More franchise.
Our team
Founder & CEO
Kirti Kooser
Responsible for running the every-day life of the company and creating ideas for growth.
Marketing Manager
Elina Piirmets
Responsible for marketing and communication activities. Manages collaboration projects.
With every superfood package you buy, you support the Estonian Cancer Society
We want to help everyone the best way we can. We help you to Be More Fit, Smart, Beautiful and Active, but we want You to give something back. So every pack you buy we will donate 5 cents to Estonian Cancer Society. Remember the change doesn’t start without doing anything. The biggest change comes from little things!
In the period from 01.04.2021 to 30.09.2022, Be More Superfoods implemented the project “Development of a stress-relieving nutritional supplement” with the co-financing of the European Regional Development Fund. The project received support from the EAS Innovation Units support measure in the amount of 4,800 euros.
The goal of the project was to develop a dietary supplement for the short-term relief for anxiety and other milder symptoms of stress in cooperation with the University of Tartu Institute of Pharmacy. As a result we developed a food supplement called Relax capsules.
Be More is within 1% of the companies with the fastest growth in Estonia
Be More is within 1% of the companies with the fastest growth in Estonia
Be More has reached in the TOP 1% of the fastest growing companies in Estonia, where our growth speed, business flexibility and innovation are an example to many. TOP 1% aka “gazelle companies” have increased turnover and profit by more than 50% in three years, created the most new jobs, and carry the important characteristics of a rapidly developing company – flexibility, speed, courage. We can feel proud because there are only 638 gazelle companies in Estonia.
