Why is hyaluronic acid so important in skincare?
17. February, 2026
Lifestyle
Beautiful and healthy skin is not just a gift of good genes. The condition of our skin reflects our lifestyle, environmental influences, and how we care for it on a daily basis. One of the most important keywords in skincare is hydration, because moisture helps the skin stay elastic, smooth, and radiant. One of the best-known and most extensively studied moisturizing ingredients in cosmetics is hyaluronic acid. It is a substance that our body produces naturally, but its amount decreases with age. That is exactly why hyaluronic acid has taken such a central place in modern skincare.
What is hyaluronic acid and where is it found in the body?
Hyaluronic acid is a natural substance found in our skin, connective tissues, joints, and eyes. It is a molecule whose most important property is its ability to bind water. Scientific studies have shown that hyaluronic acid can bind up to a thousand times its own weight in water. This makes it one of the most effective moisture-retaining substances known in nature.
At a young age, the level of hyaluronic acid in the skin is high. This is one of the reasons why young skin is usually plumper, smoother, and more elastic. Over the years, the body starts to produce less hyaluronic acid, while at the same time its breakdown accelerates. As a result, the skin gradually loses moisture, becomes drier and thinner, and the first fine lines and wrinkles appear. The body’s natural production of hyaluronic acid begins to decline slowly already around the age of 20–25, although visible changes in the skin usually appear later. From the age of 30 onwards, it becomes increasingly difficult for the skin to retain moisture, and in the 40s the level of hyaluronic acid in the skin is already noticeably lower, with the skin becoming drier, thinner, and less elastic.
Why is hydration so important for skin health?
The skin is the largest organ of our body, and one of its most important tasks is to protect us from external influences. For this, the skin’s protective barrier must be healthy and functioning properly. When the skin lacks moisture, it becomes more easily irritated, more sensitive, and more susceptible to environmental factors such as cold, wind, sun, and pollution.
Research has shown that well-hydrated skin is more elastic, recovers faster, and tolerates external stressors better. It has also been demonstrated that the water content of the skin directly affects its smoothness and even complexion. When the skin is sufficiently hydrated, it reflects light better and looks visually healthier and more youthful.
How does hyaluronic acid help the skin?
The main role of hyaluronic acid in skincare is to attract moisture and keep it in the skin. When a product containing hyaluronic acid is applied to the skin, it helps bind water in both the surface and deeper layers of the skin. As a result, the skin becomes softer, smoother, and plumper.
Several clinical studies have shown that using hyaluronic acid in cosmetic products can improve the skin’s hydration level within just a few weeks. It has also been found that regular use can reduce the appearance of fine lines, because better-hydrated skin looks visually smoother and more even. In modern skincare products, hyaluronic acid of different molecular sizes is often used to provide both an immediate moisturizing effect on the skin’s surface and deeper moisture binding in the lower layers of the skin.
In addition to its moisturizing effect, hyaluronic acid also supports the skin’s natural protective barrier. When the skin can retain moisture better, it loses less of it and stays in good condition for longer. This is especially important in our climate, where cold weather and dry indoor air can quickly dry out the skin.
Is hyaluronic acid suitable for every skin type?
One of the greatest advantages of hyaluronic acid is that it is suitable for very different skin types. Dry skin benefits from its intensive hydration, while oily skin gets lightweight, non-greasy moisture that does not make the skin feel heavy or clog pores. Sensitive skin usually tolerates hyaluronic acid well, because it is a substance that naturally occurs in our body.
For mature skin, hyaluronic acid is particularly valuable, because with age the skin’s natural moisture level and elasticity decrease. Regular use of products containing hyaluronic acid helps the skin look more cared for, smoother, and more elastic.
Be More beauty products with hyaluronic acid for daily hydration
The Be More beauty products range includes several skincare products that contain hyaluronic acid and are designed for daily hydration and care. These include serum, nourishing face creams, moisturizing mask, and body care products that help support the skin’s moisture balance and keep the skin soft, elastic, and well cared for. Adding hyaluronic acid to these products helps the skin bind and retain moisture more effectively, which is especially important for dry, tired, or environmentally stressed skin. Be More products fit well into a daily skincare routine and help keep the skin feeling fresh, smooth, and comfortable.