Be More celebrates its birthday week on September 14-20! It has been three years since the company was first registered and big plans were put in place. In this case, we decided to do a birthday interview with our CEO, Kirt, where he talks about starting a company and gives good tips on both productivity and success. Kirti also shares three interesting facts about herself and talks about her experience of how a healthy diet has changed her life.
Kirti, tell us a little bit about yourself!
I am 33 years old and come from Pärnu. I have a master’s degree in law, but I have also studied nutrition, which has become a big part of my current life. For 13 years I have been managing various companies, all of which have finally led me to Be More Superfoods. I have a lot of hobbies – I love tennis, cooking at home, walking. It is also important for me to complete myself, that is why I also enjoy reading and traveling.
Write 3 interesting facts about yourself.
One interesting fact is definitely that I am a huge world traveler who constantly wants to discover new and interesting places – thanks to this I have visited 50+ different countries in my life. Another interesting fact is that I collect postcards – I buy them from places around the world that I have visited. I think I have accumulated hundreds of them over the years. The third thing I would like to point out is that I have been studying the violin for seven years.
What is your own relationship with healthy food / lifestyle?
My relationship with healthy food is very good – I have various intolerances and because of them I have to monitor my diet carefully. If I ate everything I crave, it would significantly affect my well-being. Of course, this has not always been so easy, because inevitably different appetites can arise. But it all starts with thinking, if we give in to our own appetites, it usually means that we feel bad after eating. That is why I have made a determined decision that I always want to feel good, and that is why I have consciously given up on certain foods.
Since I have learned nutrition, I try to apply all the gained knowledge in my daily life – for example, to eat three main meals and up to three snacks every day so that the body does not feel hungry. I also love sports – a healthy diet and constant exercise should go hand in hand. Up to four times a week I play tennis and run.
Where did the idea to create a superfood mix brand come from?
The idea of creating a superfood brand arose from personal health problems – I struggled with various intolerances for years. My body does not tolerate lactose and gluten, which meant I had to start looking for other alternatives. I also had tremendous tiredness at the time, which signaled that I needed to change something in my lifestyle. Above all, I wanted to avoid any chemistry that doctors often lightly prescribe – my goal was to understand how real food helps me.
From there, I found myself in the world of superfoods, because they are pure foods that contain a huge amount of various vitamins, minerals and many other necessities for our body. No chemistry or nonsense, just real foods. When I first got to know them for the purpose of helping myself, I later realized how many people know nothing about superfoods. Because this topic spoke to me at such a deep level, this is where the decision to start such a company was made.
What are Be More’s future plans?
Be More’s plans for the future are, in fact, big – in the big picture, we want to offer people good health products that enrich their table. I am convinced that through these products, people’s days will become more energetic and happier. The mission of Be More is to raise people’s awareness and change their habits so that the whole lifestyle becomes healthier. As life gets faster and faster, we want to offer people a possibility to get all the necessary substances from food. There is a lot of rushing right now, which usually means skipping meals.
We also plan to increase our product portfolio in the coming years and start exporting more of our own products. I can safely say that our goal is to become the leading lifestyle company in the Baltics in the coming years.
Has starting a business been easy or difficult for you?
Starting a business has actually been a surprisingly pleasant process for me, probably because I’m really interested in the whole topic of superfoods. It is much easier to run a company that you have a lot of faith in. Of course, there have been difficult moments and many hours of sleep, but it has been very interesting to see the changes that have taken place throughout the process. We are a very fast growing company and we intend to continue in the same spirit.
Give a few tips on how to be more productive.
It is important to get enough sleep, because this is the most important thing for health – I personally need 7.5 – 8 hours of sleep every day to rest properly. In faster periods, I also have sleep debt, but on weekends I can compensate it with a bit with more rest and longer sleep. We may think that working at the expense of sleep takes us further, but in reality we only destroy our own productivity. If you have not slept for a long time, your head will definitely not work as it should and many good thoughts may be lost.
Certainly, a healthy diet also plays an important role in helping me get all the substances I need for my body. In addition, all kinds of lists and goal books work well for me – they help me to be more productive at work. This way I can keep an eye on all my tasks at once and focus on the priorities in order. I think that the key to success is determination and setting clear goals. We can think of many things in our heads, but writing them down is the first step towards achieving them.
Why should a person take superfood mixes and supplements instead of just eating different foods? What are their benefits?
The reality is simply that most people do not think about all the different vitamins and minerals their body needs on a daily basis. Inevitably, not all of us are nutritionists who have studied this field. We get some substances from ordinary food, but certainly not all. This is where superfood mixes come into play, where an extraordinarily large number of vitamins and minerals are put together in one package. One package often contains a very wide range of useful substances, so that a person does not have to think in the morning where to get all these endless substances.
It would be good if we all went to the doctor from time to time – so we can get an overview of which substances the body needs more, and the doctor can also tell what should be consumed on a daily basis. After that, it’s easy – choose from our products superfood mixes that contain these necessary substances, and one spoonful will fill your entire daily need, without having to spend more time on this thought. Include a varied diet and you have taken a big step towards a healthier life.